Duncan Jones says he doesn’t think of himself as an artist. But he has spent the last three and a half years growing a business in which he draws what he calls, “punny, simple apparel and products designed for anybody from toddlers up to adults. They’re designed to inspire a love of nature, the natural world, animals and life. Just life in general.” Continue to hear Duncan’s story about working toward a goal.

You can also check out his work at his website.

This story was produced by Becky Rother with photography from Peter Gaunt.